The best methods & tips for cleaning makeup sponges and brushes

How to clean makeup brushes and beauty blender sponges properly

Extend the lifespan of your beauty tools and protect your skin from bacteria and impurities.

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Why regular cleaning is essential

A flawless complexion doesn't start with foundation—it starts with what it applies. Your makeup brushes and sponges are your daily companions, touching skin, textures, and pigments. With every use, not only color residue but also sebum, dust, and invisible bacteria accumulate. Without regular cleansing, a beauty aid can quickly become a silent culprit for skin imperfections.

But it's about more than just hygiene. Well-maintained tools are like well-tailored couture – they retain their shape, their smoothness, their brilliance. Only then does every movement glide precisely, every texture blends seamlessly with your skin, and every finish becomes a work of art.

Cleansing is more than just care. It's a silent ritual of appreciation—for your skin, your products, and the luxury of giving yourself time.

Preparation

Your essentials for brush cleaning

Before cleaning your makeup brushes, make sure you have all the necessary tools at hand. Careful preparation will facilitate the cleaning process and ensure optimal results.

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Lukewarm water

Use lukewarm water to gently clean your brushes. Water that is too hot can damage the brush hairs, while water that is too cold will not effectively remove residue.

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Mild soap or special brush cleaner

A mild soap or a specially developed brush cleaner effectively removes makeup residue and bacteria without drying out the brush hairs. Products with natural ingredients are particularly gentle.

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Cleaning mat or palm

A cleaning mat with a textured surface makes it easier to thoroughly clean your brushes. Alternatively, you can use the palm of your hand to gently clean the brushes.

Clean towel

A clean, absorbent towel is ideal for absorbing excess water after cleaning and for shaping the brushes.

How to clean your cosmetic brushes gently and thoroughly

Step-by-step guide: How to clean makeup brushes properly

1. Moisten the brush – with feeling
Just hold the brush bristles under lukewarm water.
Avoid allowing water to penetrate the handle or glue joints – this will protect the shape and extend the life of your brush.

2. Clean with Luvia brush cleaning soap
Use Luvia brush cleaning soap – specially developed to clean your cosmetic brushes thoroughly and gently.
Lightly moisten the brush, gently stroke it over the soap surface and make it lather.
The luxurious formula removes makeup residue, sebum, and dirt while conditioning the bristles and keeping them soft. Ideal for vegan and natural brush hairs.

3. Deep cleaning with the Luvia cleaning mat
Circle the foamed brush over the textured surface of the Luvia cleaning mat .
The different zones help to gently remove even stubborn residues – without damaging the bristles.
Below we explain the difference between the large and small mat – and which one is suitable for which brush type.

4. Rinse thoroughly
Rinse the brush under lukewarm water until no soap residue remains and the water runs clear.
Squeeze gently—never wring. This is the only way to keep your brush in top shape.

5. Drying with structure
Gently press the cleaned brush into a soft, clean towel.
Then lay it flat to dry, with the brush head slightly over the edge. This allows air to circulate and the style stays dry.

6. New look, new feel
Your brush is now ready for your next signature look.
Whether glow, soft glam or statement liner – with clean tools every make-up not only looks more beautiful, but also feels better.

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Which cleaning mat is right for you?

Large cleaning mats – For thorough deep cleaning

Large cleaning mats offer structured zones for different brush types and are ideal for comprehensive, hygienic cleaning. They're especially useful if you regularly clean multiple brushes or prefer a thorough weekly cleaning.
The generous surface area enables efficient work and reduces the time required for complete cleaning.

Suitable for:

  • professional or extensive brush sets
  • regular deep cleaning (e.g. once a week)
  • Users with high hygiene standards
For deep cleaning
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Small cleaning pads – For quick cleaning in between

Compact silicone pads are a practical solution for quickly cleaning individual brushes after use. They fit comfortably in the bathroom or cosmetic bag and allow for easy, quick care in between – even on the go.

Suitable for:

  • spot cleaning after applying make-up
  • Travel or mobile use
  • minimalist or daily brush care
For quick cleaning