Luvia Beauty Guide
How to properly clean makeup brushes
Learn how to gently remove makeup residue, protect the bristles, ferrule, and handle—and ensure your brushes dry properly.
Instructions ↓
Step by step
How to wash your makeup brushes
Keep the brush bristles facing downwards as much as possible while cleaning. This prevents water from seeping into the joint between the brush head and the handle.
Moisten bristles
Simply hold the bristles under lukewarm running water. Do not fully submerge the brush head.
Gently lather
Apply mild brush soap to your palm or a cleaning pad. Move the bristles in small circles using light pressure.
Rinse thoroughly
Rinse the bristles until no visible makeup or soap residue remains.
Reshape
Gently squeeze out excess water with a clean towel and carefully reshape the bristles.
Dry completely
Lay the brush flat, allowing the bristles to extend over the edge. Alternatively, position it at a slight angle with the brush head facing downwards.
Suitable care from Luvia
Gentle cleaning for your brushes
Our brush soaps are available—subject to availability—in the scents Citro, Lavender and Vanilla You can also use the Brush Cleansing Pad or Brush Cleansing Mat for a textured cleaning surface.
How often should you clean them?
As a guideline, the American Academy of Dermatology recommends cleaning makeup brushes every 7 to 10 days The right routine also depends on how often you use a brush and the products you apply with it.
Why drying is so important
Excess water on the brush head can damage the area where the bristles are glued. Wooden handles should not be soaked. Also, damp brushes should not be stored in closed bags or cases; thorough drying and air circulation prevent prolonged moisture.
Mistakes to avoid
FAQ
Frequently asked questions about brush cleaning
Can I clean makeup brushes with regular soap?
Use a mild cleanser and work gently. A specialized brush soap is convenient. The key is to rinse out all residue thoroughly and avoid soaking the brush head.
Can the brush handle get wet?
A little splashing is usually unavoidable. However, the handle should not be submerged or kept wet for extended periods. Water should not be allowed to seep into the joint between the handle and the brush head.
What is the best way to dry makeup brushes?
Gently squeeze out excess water, reshape the bristles, and lay the brush flat. The bristles can extend over the edge of a surface. Alternatively, you can position the brush at a slight angle with the brush head facing downwards.
Can I use a hair dryer?
We recommend air drying. Heat and strong airflow are not necessary for gentle care and can compromise the shape of the bristles.
Why is my brush stiff after washing?
Check for any remaining soap or makeup residue in the bristles. Rinse thoroughly with lukewarm water, reshape the bristles, and allow them to dry completely.
Does brush soap automatically disinfect?
No. Washing removes residue and can reduce the number of microorganisms, but it is not equivalent to sterilization or guaranteed disinfection. A published study on reusable makeup applicators found varying cleaning results depending on the applicator and the cosmetic product.
Sources and further information
- American Academy of Dermatology: How to clean your makeup brushes
- Effectiveness of the Disinfection of Reusable Make-Up Applicators—Initial Experiences
- U.S. Environmental Protection Agency: A Brief Guide to Mold, Moisture and Your Home
The body of research regarding makeup applicators is limited and pertains to the specific products and conditions examined. This guide provides general care information and does not replace medical advice.
