.Live .Love .Luvia

Our Mission

100% vegan & cruelty free.

Vegan at heart

Since our start in 2013, Luvia has been a completely vegan cosmetics brand. We deeply care about the well-being of animals worldwide and strictly reject their exploitation in any form.
Furthermore, we clearly distance ourselves from companies that carry out animal testing or pass it on to others.


Variously beautiful

For us at Luvia, makeup is more than a series of changing trends. We see it as aform of art that everyone can use to celebrate individual beauty and boost self-confidence.
Luvia stands for vegan makeup with outstanding performance that feels wonderfully light and silky on the skin.

.LIVE

We respect every life and take a clear position against the exploitation of humans and animals.


.LOVE

Makeup is our passion! We put a lot of our heart and soul into our products and create each one with a special attention to detail.


.LUVIA

As one of the first vegan beauty brands, we continue to evolve every day to bring even better, highly effective products to our customers' makeup routines.

made with love

Our Products

Products from Luvia are characterised by a velvety soft skin feel and high-quality, sustainable raw materials. In the development of our brushes, we harmonise nature-friendly materials with pioneering design.

Our laboratories are constantly developing new, even softer premium fibres that blend makeup perfectly and pamper the skin with every brush stroke.

We also pay attention to efficient, material-saving packaging design and use environmentally friendly FSC paper wherever possible.
"Everyone deserves to feel beautiful
no matter what gender, size, shape or colour."
since 2013
As a vegan brand, we remain true to ourselves. We always make sure to design our products as clean and nature-friendly as possible.
Vegan
All our products are 100% vegan and therefore free from any kind of animal ingredients or by-products.
Peta USA Cruelty Free
Being an animal-friendly company, we strictly detest all forms of animal exploitation, including animal testing or use of animal-based products.
Our cosmetic products carry the PETA USA Beauty without Bunnies certificate.
Collaborations
Getting creative together:
We regularly launch new products with well-known beauty professionals and celebrities from the makeup world.
Happy customers
Our customer care team has two great passions: makeup and perfect customer service.
We are not satisfied until you are.
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