Luvia represents a new era of professional makeup tools – characterized by aesthetics, function and an uncompromising attitude.
The brand was founded in Germany in 2013 by Daniel Shahparian with a clear vision: to develop tools that not only support but define beauty. Since then, Luvia has combined clear design lines with a deep understanding of the product. Every detail—from the selection of materials to the final shape—follows one principle: beauty should not only be visible, but also tangible.

Internationally established and listed with leading retail partners, Luvia is now one of the style-defining players in the European beauty segment. Its products combine modern precision with a touch of timeless elegance – for people who seek more than just effectiveness in their beauty routine.

Luvia isn't a trend. Luvia is a statement.