.Live .Love .Luvia

Our Mission

100% vegan & cruelty free.

Vegan at heart

Since our start in 2013, Luvia has been a completely vegan cosmetics brand. We deeply care about the well-being of animals worldwide and strictly reject their exploitation in any form.
Furthermore, we clearly distance ourselves from companies that carry out animal testing or pass it on to others.

Variously beautiful

For us at Luvia, makeup is more than a series of changing trends. We see it as a form of art that everyone can use to celebrate individual beauty and boost self-confidence.
Luvia stands for vegan makeup with outstanding performance that feels wonderfully light and silky on the skin.


We respect every life and take a clear position against the exploitation of humans and animals.


Makeup is our passion! We put a lot of our heart and soul into our products and create each one with a special attention to detail.


As one of the first vegan beauty brands, we continue to evolve every day to bring even better, highly effective products to our customers' makeup routines.

made with love

Our Products

Products from Luvia are characterised by a velvety soft skin feel and high-quality, sustainable raw materials. In the development of our brushes, we harmonise nature-friendly materials with pioneering design.

Our laboratories are constantly developing new, even softer premium fibres that blend makeup perfectly and pamper the skin with every brush stroke.

We also pay attention to efficient, material-saving packaging design and use environmentally friendly FSC paper wherever possible.
"Everyone deserves to feel beautiful
no matter what gender, size, shape or colour."