Vegan from the beginning
Since its launch in 2013, Luvia has been a completely vegan cosmetics brand. We have a big heart for animals and strictly reject their exploitation in any form.
We also clearly distance ourselves from companies that conduct animal testing or pass it on to others as an order.
For us, makeup is more than a series of changing trends. We see it as an art form with which every person can celebrate individual beauty and enhance self-confidence.
Luvia stands for vegan makeup with outstanding performance that feels wonderfully light and silky on the skin.
We respect every life and take a clear position against the exploitation of human and animal life.
Make-up is our passion! In every product is a lot of heart, care and attention to detail.
As one of the first vegan makeup brands, we evolve daily to make our products even better.
Our laboratories are constantly developing new, even softer premium fibers that blend makeup perfectly and pamper the skin with every brush stroke.
We also pay attention to efficient, material-saving design in packaging and use environmentally friendly FSC paper.
no matter what gender, size, shape or colour."
peta USA Cruelty free
Our products carry the certificate of PETA USA.
We regularly launch new products with well-known greats from the make-up world.
Here we are not satisfied until you are!