sustainability
Sustainability at Luvia – because real luxury requires responsibility
Vegan cosmetics , sustainable brush sets , FSC-certified packaging – these terms are nothing new at Luvia. They're part of our identity.
Since its founding, Luvia has stood for uncompromising quality, without animal suffering, without excuses – and without empty promises.
100% vegan since the beginning – with attitude, not as a trend
As the first German cosmetics brand to work consistently vegan and cruelty-free, we have held the PETA-Approved Vegan & Cruelty-Free certificate since day one.
We didn’t adopt vegan beauty – we helped shape it.
More than packaging – design with lasting value
Our packaging is deliberately designed to last.
Whether reusable paper quivers or elegant storage boxes – Luvia creates added value instead of waste.
Many of our sets are designed so that their packaging can later serve as an organizer, case or beauty storage – stylish, functional, and durable.
✔ Storage instead of disposable
✔ Consciously selected materials
✔ Aesthetics meets function
Legendary vegan quivers – only the original from Luvia
Our vegan brush cases made of high-quality PU have long been iconic – because they are so much more than just cases.
They protect, organize, accompany – and are an expression of an attitude: design that lasts.
These signature pieces are constantly being developed and set standards in function and form – durable, stylish, uncompromisingly vegan.
FSC®-certified – responsibility from the start
From the brush handle to the folding box: Luvia uses FSC®-certified materials that come from sustainable, controlled forestry.
The seal stands for transparency, ecology and social standards – recognized worldwide and consistently implemented by us.
Aluminum travel cases – durable & plastic-free
Our cases – e.g. in the Macchiato travel brush set – are made of high-quality aluminum .
They permanently replace plastic, are recyclable, and offer secure hold and hygienic storage thanks to the Smart Holder system – both on the go and at home.
Produced worldwide – with standards, not excuses
Whether in Europe or Asia – our manufacturing partners meet strict criteria.
We rely on international expertise, responsible selection of materials and fair production conditions.
Globally manufactured, consciously controlled – this is how quality with attitude is created.
