It's very simple: just send us an email , use our contact form or call us directly if you need something particularly quickly.
As long as your order has not yet been shipped, we can gladly cancel it for you.

💛 Because at Luvia the customer is king – and we mean it.

At Luvia you can pay conveniently and securely using common payment methods – including:

• PayPal
• Klarna (invoice & instant bank transfer)
• Credit card (Visa, Mastercard, Amex)

✨ So you can shop according to your style – easy, flexible and secure.

Within Germany, shipping usually takes 2 to 4 working days .
We ship as quickly as possible – because we know how excited you are about your new brushes!

We currently do not offer express shipping – but we do offer careful and reliable standard shipping .
When it comes to delivery, quality comes before speed.

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With proper care, our brushes will last for several years . On our website, you'll find illustrated care instructions that show you how to clean them optimally.

Our vegan PU brush cases are stylish, practical, and durable. They serve as a transport box, storage, and workstation—perfect for home or on the go.

Nurai® is our specially developed, premium synthetic fiber. It is antibacterial, dimensionally stable, and outperforms human hair in terms of hygiene, durability, and comfort.

Our standard products are generally permanently available and are regularly reproduced.

But be careful: many of our designs and special editions are limited .
Once they're sold out, they often don't come back . So, if you like something, it's better to act early!

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We recommend weekly cleaning for brushes used with liquid or cream products. Brushes used with powder products should be cleaned every two weeks.

You can also buy all brushes individually – perfect for expanding your collection or testing them out.

The Flawless Face Set contains brushes for foundation, blush, powder & co.
All Eye Want is specifically for eye make-up (blending, defining, eyeliner).

Yes, Luvia brushes are 100% vegan and free from animal ingredients, which makes them suitable for allergy sufferers.

Our specially developed Luvia Brush Cleaning Soap is precisely tailored to the needs of high-quality cosmetic brushes. It cleans thoroughly, gently, and ensures long-lasting fiber strength – completely without harsh ingredients.

✨ For even better results:
We've also developed our own cleaning pads and mats , which, together with the soap, form a perfect combination. This way, your brushes are thoroughly cleaned without damaging the fibers – and they'll look like new again, even after many uses.

Yes – that can happen occasionally.
Our brushes are handmade and carefully brushed to remove any loose fibers. However, it may happen that individual bristles come loose during the first few uses—this is completely normal and not a quality defect.

✨ Don't worry: After a short period of use, the fibers will stabilize completely – and your brush will remain durable and dimensionally stable, as you would expect from Luvia.

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“Luvia” is a made-up name – inspired by soft movements, flowing brushstrokes and the gentleness of a feather on the skin.

Our packaging is often plastic-free , made from FSC-certified materials , and deliberately designed to be reused—for example, as a jewelry or brush box.

Yes. Luvia is an owner-managed company without external investors . We make decisions with our hearts, not based on the stock price.

Our packaging is FSC®-certified and deliberately designed to be reused—for example, as an organizer or beauty storage.

Of course we say: Luvia’s – and for good reason.
We have been a pioneer in vegan cosmetic brushes for over a decade and were one of the first brands to rely entirely on cruelty-free, premium synthetic fibers .

Our exclusive Nurai® fibers not only offer ethical benefits, but also performance that surpasses human hair in many ways.
✨ Vegan, responsible – and uncompromisingly good.

Absolutely.
Luvia has sold several million brushes worldwide in recent years – making it one of the leading brush brands in the professional and private sectors .

💬 There’s really nothing more to say – it speaks for itself.

Whether you're a makeup artist or a beauty lover, anyone who has ever worked with a Luvia brush will feel the difference – in quality, design and attitude.

For complete, professional makeup, we recommend our Luvia Signature brush sets .
These contain all the important tools for complexion, eyes and finish – from the foundation brush to the detail shader.

✨ What’s special:
Our signature sets always include a makeup sponge or powder puff for those who prefer to use these tools to apply their makeup rather than a traditional brush.

In addition, most sets even include a two-part Luvia brush holder – perfect for storage and on the go.

💛 And best of all: The value is unbeatable. You get professional quality, premium vegan fibers, and high-quality design – all at a fair Luvia price.

We say: They are even better – if it is Nurai®.

The Luvia Nurai® fiber was specially developed to not only imitate the properties of human hair, but to exceed them .
Natural hair is composed of three layers: the cuticle, the cortex, and the medulla. This structure influences the absorption and release of makeup.

Our Nurai® fibers are designed to replicate these properties – but are more hygienic, durable, antibacterial, and cruelty-free .

✨ Result: Softer than real hair, more efficient in application, more durable in care. And 100% vegan.

The Nurai® fiber is our specially developed, premium synthetic fiber – exclusive to Luvia. It is antibacterial , dimensionally stable , and significantly surpasses human hair in terms of hygiene, durability, and performance.

💡 Unique worldwide :
No other brush brand offers this fiber. Luvia is the only brand worldwide to offer makeup brushes with Nurai® fiber—making it a true pioneer in vegan beauty innovation.

Yes – for example Luvia .
We are a 100% vegan and cruelty-free brand – officially approved by PETA USA.

Many brands avoid animal testing but still offer brushes made with real hair . What is often left out is that the way the hair is obtained (e.g., from squirrels, goats, or horses) is often no less cruel – and strongly contradicts true animal ethics.

🛑 This was never an option for us – that’s why every Luvia product is free from animal suffering.

For many it is – and of course for us too:
The Luvia Prime Vegan brush set was honored at the Beauty Awards – for its outstanding design, quality and consistent vegan implementation.

🏆 The award trophy now has a place of honor in our founder's office display case - as a daily reminder that beauty also means responsibility.

✨ Elegant design, soft Nurai® fibers, perfect color contrast and loving packaging:
A set that not only works – but impresses.

Luvia does not use real hair brushes – and this is a matter of deep conviction. Luvia's founder strictly rejects the use of animal hair, as its extraction often involves significant animal suffering.

Many brands offering real hair brushes claim that the hair is "ethically" or "cruelty-free." In reality, however, it often comes from animals such as goats, ponies, martens, or squirrels that are kept or killed under questionable conditions. For example, marten hair (Kolinsky) is often obtained by killing the animals, and goats are sheared quickly, which can lead to injuries.

Luvia therefore consciously chose an alternative: the exclusively developed Nurai® fiber. This synthetic fiber surpasses human hair in terms of hygiene, durability, and comfort – all without animal cruelty.

It's unfortunate that many well-known brands are late to the vegan trend. Nevertheless, Luvia welcomes this change, as it leads to greater awareness and responsibility in the beauty industry.

Luvia stands for ethical beauty – without compromise.

The term "vegan leather" today stands for modern, animal-friendly materials – in most cases, this refers to high-quality polyurethane (PU) . This material is used not only by us, but also by many international luxury brands – for example, for bags, cases, and accessories.

PU offers many advantages:
It is free from animal components , robust , durable and enables designs that can compete aesthetically and functionally with real leather – without animal suffering .

For our brush cases and accessories, we deliberately use vegan PU because it:

• looks and feels high quality ,
• is easy to care for and durable ,
• and can be produced ethically and responsibly .

Our products are designed to be used for a long time – not as disposable items, but as part of your beauty routine.

🌿 Positive outlook

We are following the development of plant-based materials with great interest – and are pleased about every step forward towards even more sustainable solutions.

Until then, vegan PU is a modern, stylish and animal-friendly choice that fits perfectly with our philosophy:
💛 Beauty with responsibility.

Clearly: the Luvia Travel Sets .
They are regularly among the bestsellers not only in our shop, but also at many of our retailers – and for good reason.

💼 Uniquely practical:
Only the Luvia Travel Sets include our innovative Smart Holder , which securely holds each brush in place – so everything stays in place, even on the go. No slipping, no deformation, no mess in your bag. This way, your brushes remain permanently protected.

💛 We love them – and so do our customers.
Whether for the weekend, your handbag or traveling – our travel sets offer professional quality in a compact format.

🌿 Sustainable alternative:
For those who prefer a particularly natural look, we also offer a version in a bamboo case – sustainable, stylish and reusable.

✨ Our clear recommendation: Travel in style – with Luvia.

Yes – the Luvia Signature Sets always include an elegant two-piece brush holder made of vegan leather .
It is not only a real visual highlight, but also extremely practical:

• Ideal as a design element on the dressing table
• Perfect for make-up artists at work
• And for on the go: put together, open the case – ready for use

✨ Robust, stylish and versatile: it couldn't be more practical .
That’s why we proudly say: Luvia is simply the best brush brand.

Yes – our Luvia Signature Sets contain either a makeup sponge or a powder puff – depending on the variant and application preferences.

💡 For even more flexibility:
You can also buy sponges and puffs individually in our shop at any time to expand your set individually.

The title goes to our Luvia XXL powder brush – and with good reason:
A complex manufacturing template was specially developed for this brush in order to precisely perfect the size, balance and shape.

✨ Today we are proud of this investment – ​​and our customers love this brush for its softness, density and impressive appearance.

💬 The name says it all: XXL – and you can feel it with every order.

That cannot be said in general terms – because both have their advantages.
It all depends on your skin type , your makeup and your personal style .

🔹 Foundation brushes offer you:

• Precision , especially around eyes & nose
• An even, opaque result
• Less product loss (ideal for expensive foundations)
  → Ideal for liquid, creamy or compact textures

🔹 Blender sponges score with:

• Soft finish (“airbrush effect”)
• Easy blending – especially with highly opaque products
• Moisturizing aid by slightly moistening the sponge
  → Perfect for a natural, fresh look

💡 Our tip at Luvia:
Try both – many professionals even work with both tools depending on the step.
That's why you'll find brushes and sponges together in many of our signature sets – so you stay flexible.

A highlighter brush should work lightly, precisely and in a controlled manner – because highlighting is about subtlety and precision , not about area coverage.

🔍 Here's how it works – according to Luvia Beauty expertise :

1. Choose a suitable brush – ideally a fan-shaped brush or a small, fluffy brush with a tapered shape , like the ones you find in our Luvia highlighter sets .
2. Only apply a small amount of product – gently sweep over the highlighter, do not dip.
3. Target the highest points of the face :
4. Blend with small, circular or sweeping movements – depending on the shape of your face.

💡 Pro tip from Luvia :
If you're using a powder highlighter, a fluffy brush is perfect. For liquid highlighter, you can also use a moistened brush or sponge from our Luvia Signature Sets for the popular glass-skin effect.

✨ Result : A targeted glow that captures the light exactly where you want it – not too much, not too little.

Apply with a soft foundation brush like Luvia's – instead of using too much sponge pressure.

Use light textures – and brushes that work precisely like the Luvia 135 for concealer and the fluffy 208 for powder.

Brushes with Nurai® fiber apply highlighter discreetly, ideal for a natural glow.

The Luvia XXL powder brush distributes product very finely – this ensures hold without a mask effect.

The 213 Blush Brush from Luvia with Nurai® fibers blends transitions seamlessly.

There can be several reasons for this – and one of them is often underestimated: unclean makeup tools .

Even if you use high-quality care products, bacteria, skin oil and makeup residue can accumulate on your makeup brushes.
If brushes are not cleaned regularly, these residues will return to your skin with every use – and this can lead to clogged pores, irritation, and blemishes .

🧼 Expert recommendation:
Clean your brushes at least once a week to avoid this.

✨ That's why we developed the Luvia brush cleaning soap - a specially formulated, mild yet highly effective soap that:

• cleans your brushes thoroughly,
• protects the delicate Nurai® fibers,
• and ensures that your tools are always hygienically clean .

Combined with our cleansing silicone mat, your daily beauty routine is not only beautiful but also safe for your skin.

💛 This way your makeup stays flawless – and so does your skin.