Where it all began – and still inspires today

Pro brush sets
To the classic

Beauty begins in the details

Essentials brush sets
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Desert Nights & Firelight Eyes

Individual brushes
Discover now
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From exclusive brush sets and hand-picked individual brushes to travel essentials and precise beauty sponges, discover luxurious tools that will take your makeup routine to the next level.

Makeup brushes & beauty tools for every routine

From elegant makeup brush sets and hand-picked individual brushes to clever travel essentials and soft beauty sponges – discover tools that take every glow ritual to a new level.

To the Luvia brush collections
Signature brush sets
Signature brush sets
Travel brush sets
Travel brush sets
Single brush
Single brush
Beauty sponges
Beauty sponges

Only available at selected beauty partners

Available from selected premium partners

Desert glam in its purest form.

The powder brush from the Prime Vegan Pro Set – as soft as the desert wind, as powerful as your gaze. With every sweep, a touch of everyday luxury on your skin. For a finish that lasts – no matter where the wind takes you.

Discover the glow now

Selected. Mentioned. Recommended.

Selected. Mentioned. Recommended.

Selected. Mentioned. Recommended.

Luxurious brush sets

A Mother's Day greeting from the heart.

Give a stylish gift now

Prime Vegan Pro Prime Vegan Pro
Prime Vegan Pro

€59,90
€59,90
Prime Vegan Candy Prime Vegan Candy
Prime Vegan Candy

€49,90
€49,90
Prime Vegan Champagne Prime Vegan Champagne
Prime Vegan Champagne

€49,90
€49,90
Prime Vegan Pro - Black Prime Vegan Pro - Black
Prime Vegan Pro - Black

€59,90
€59,90
Travel Set - Macchiato Travel Set - Macchiato
Travel Set - Macchiato

€16,90
€16,90
Travel Set - Cappuccino Travel Set - Cappuccino
Travel Set - Cappuccino

€16,90
€16,90
Travel Set - Espresso Travel Set - Espresso
Travel Set - Espresso

€16,90
€16,90
Travel Set - Anniversary Travel Set - Anniversary
Travel Set - Anniversary

€16,90
€16,90

Your gaze. Your weapon. Your tool.

A look like something out of a movie – with the eyeshadow brush from our Prime Vegan Pro Set, your look becomes a statement. Precise, soft, 100% vegan. For colors that tell a story. For eyes that seduce.

Discover eye tools now

Douglas X Luvia

Vegan beauty tools in exclusive design

Luvia x Douglas – A partnership for responsible luxury
In exclusive cooperation with Douglas – one of Europe’s leading beauty destinations – Luvia presents an outstanding brush set that stands for ethical luxury, design expertise and the highest quality standards.

Together, they created a makeup brush set that masterfully combines aesthetics and functionality. The elegant brush holder stylishly rounds off the set, making it a must-have for discerning beauty lovers.

Following the successful launch of this cosmetic brush set , another highlight followed: the introduction of Luvia's patented beauty sponges – also exclusively at Douglas.

This partnership is based on shared values, mutual trust and a clear vision: to create makeup tools that harmoniously combine beauty, responsibility and timeless elegance.

Dive in now

Luvia X Zalando

A style-defining collaboration

A style-defining collaboration: Luvia x Zalando
In collaboration with Zalando – Europe’s leading platform for fashion and beauty – Luvia presents an exclusive brush set that redefines conscious luxury.

At the heart of this partnership is the SENSES makeup brush set – a masterpiece of design, functionality, and emotional expression. Every single element, from the finely crafted brush to the puristic case, combines aesthetics with precision.

More than just a cosmetic brush set : SENSES is a statement. For women who see beauty as an expression of identity, attitude, and timeless elegance.

Together with Zalando, Luvia pursues a clear vision – to create makeup tools that not only meet the highest standards but also offer a luxurious beauty experience.

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A limited-edition makeup collection inspired by love, diversity, and true expression – created in creative collaboration with Coupleontour.

Luvia X Coupleontour

Two exclusive liquid lipsticks – developed to enhance individual beauty and make a powerful statement for self-love, courage, and connection. The shades? As different as we all are – yet perfectly in harmony.

In motion: Beauty as she lives.

Experience what makes beauty possible

Real looks. Real creators. Discover how Luvia products work in action – directly from the community and shoppable right away.

Daily Coffee
Matte Liquid Lipstick
€14,90
€14,90
Prime Vegan Anniversary
Prime Vegan Anniversary
€54,90
€54,90
Prime Vegan Pro
Prime Vegan Pro
€59,90
€59,90
Diamond Make-up Sponge Kit - Elegance
Diamond Make-up Sponge Kit - Elegance
€14,90
€14,90

Excellent values. Visible responsibility.

The Signature of Trust - Beauty Tools with Attitude

Every detail at Luvia represents a conscious choice: for ethical materials, sustainable innovation, and uncompromising quality. Our awards and certifications attest to what we stand for—luxury with attitude.