Where it all began – and still inspires today

Prime Vegan Pro
The original
To the classic

Beauty begins in the details

Prime Vegan Black
Luxurious brush sets. Iconic brush holders. Beauty with attitude.
Discover now
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Luxurious vegan makeup brushes

Luvia was founded to redefine cosmetic brushes: as luxurious tools, united in harmonious brush sets with iconic cases – aesthetic, vegan and uncompromising in quality.

From exclusive brush sets and hand-picked individual brushes to travel essentials and precise beauty sponges, discover luxurious tools that will take your makeup routine to the next level.

Makeup brushes & beauty tools for every routine

To the Luvia brush collections
Signature brush sets
Signature brush sets
Travel brush sets
Travel brush sets
Single brush
Single brush
Beauty sponges
Beauty sponges

Available from selected premium partners

LUVIA WITH LOVE – FOR MOTHER'S DAY

LUVIA WITH LOVE – Exclusive brush sets for Mother’s Day
For Mother's Day, Luvia celebrates the beauty of loving rituals – passed down from generation to generation. With our exclusive brush sets, every brushstroke becomes a moment of closeness, tenderness, and trust.

More than just makeup brush sets : They are stylish gifts full of emotion – carefully curated, high-quality crafted and created for unforgettable beauty moments.

Whether as a special Mother's Day gift or as a symbol of shared love, these cosmetic brush sets tell stories that last. From mother to daughter. From heart to heart.

LUVIA WITH LOVE – Beauty that connects.

Give with love now

Luxurious brush sets

A Mother's Day greeting from the heart.

Give a stylish gift now

Prime Vegan Pro Teint-Pinsel für Puder, Blush, Highlighter und Kontur
Prime Vegan Pro

€59,90
€59,90
Prime Vegan Champagne Prime Vegan Champagne
Prime Vegan Champagne

€49,90
€49,90
Prime Vegan Pro - Black Prime Vegan Pro - Black
Prime Vegan Pro - Black

€59,90
€59,90
Prime Vegan Prime Vegan
Prime Vegan

€54,90
€54,90
Travel Set - Macchiato Travel Set - Macchiato
Travel Set - Macchiato

€16,90
€16,90
Travel Set - Cappuccino Travel Set - Cappuccino
Travel Set - Cappuccino

€16,90
€16,90
Travel Set - Espresso Travel Set - Espresso
Travel Set - Espresso

€16,90
€16,90
Travel Set - Anniversary Travel Set - Anniversary
Travel Set - Anniversary

€16,90
€16,90

Selected. Mentioned. Recommended.

Selected. Mentioned. Recommended.

Selected. Mentioned. Recommended.

Douglas X Luvia

Luvia x Douglas – A partnership for responsible luxury
In exclusive cooperation with Douglas – one of Europe’s leading beauty destinations – Luvia presents an outstanding brush set that stands for ethical luxury, design expertise and the highest quality standards.

Together, they created a makeup brush set that masterfully combines aesthetics and functionality. The elegant brush holder stylishly rounds off the set, making it a must-have for discerning beauty lovers.

Following the successful launch of this cosmetic brush set , another highlight followed: the introduction of Luvia's patented beauty sponges – also exclusively at Douglas.

This partnership is based on shared values, mutual trust and a clear vision: to create makeup tools that harmoniously combine beauty, responsibility and timeless elegance.

Dive in now

Luvia X Zalando

A style-defining collaboration: Luvia x Zalando
In collaboration with Zalando – Europe’s leading platform for fashion and beauty – Luvia presents an exclusive brush set that redefines conscious luxury.

At the heart of this partnership is the SENSES makeup brush set – a masterpiece of design, functionality, and emotional expression. Every single element, from the finely crafted brush to the puristic case, combines aesthetics with precision.

More than just a cosmetic brush set : SENSES is a statement. For women who see beauty as an expression of identity, attitude, and timeless elegance.

Together with Zalando, Luvia pursues a clear vision – to create makeup tools that not only meet the highest standards but also offer a luxurious beauty experience.

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A limited-edition makeup collection inspired by love, diversity, and true expression – created in creative collaboration with Coupleontour.

Luvia X Coupleontour

Two exclusive liquid lipsticks – developed to enhance individual beauty and make a powerful statement for self-love, courage, and connection. The shades? As different as we all are – yet perfectly in harmony.

In motion: Beauty as she lives.

Experience what makes beauty possible

Real looks. Real creators. Discover how Luvia products work in action – directly from the community and shoppable right away.

Prime Vegan Anniversary
Prime Vegan Anniversary
€54,90
€54,90
Daily Coffee
Matte Liquid Lipstick
€14,90
€14,90
Prime Vegan Pro
Prime Vegan Pro
€59,90
€59,90
Diamond Make-up Sponge Kit - Elegance
Diamond Make-up Sponge Kit - Elegance
€14,90
€14,90

Excellent values. Visible responsibility.

The Signature of Trust

Every detail at Luvia represents a conscious choice: for ethical materials, sustainable innovation, and uncompromising quality. Our awards and certifications attest to what we stand for—luxury with attitude.