In May 2025, we captured a very special moment together with the celebrated photographer Regina Behm: A shoot that shows our new makeup brush sets and stylish brush cases in all their beauty – as real beauty highlights for your everyday life.

On board: a creative dream team of makeup artists and models who brought our vision to life with heart, hands, and a great deal of passion. The atmosphere? Full of flow, focus, and positive vibes. With her keen sense of light and aesthetics, Regina managed to showcase our products as they truly are – modern, high-quality, and simply Luvia.

Daniel Shahparian, founder and CEO of Luvia, was also there live:
"It's magical to see an idea become a real experience. This shoot was more than a project—it was a statement."

A day that was much more than just pretty pictures: It showed what we stand for – quality, style and attention to detail.

Luvia was once again represented at Cosmoprof in Bologna in 2025 – with a strong team, impressive booth design, and the familiar magic that surrounds our brand. Our mascot once again attracted all eyes, while we strengthened existing connections with partners from all over the world and forged new ones. A trade fair appearance that demonstrates: Luvia has long been at home on the international stage.

In spring 2024, the stage opened again for Luvia in Bologna. Our booth became a magnet for international partners and curious beauty lovers from all over the world. Accompanied by our beloved Luvia mascots, it was a trade fair moment full of warmth, design, and professional encounters – a true highlight in the Luvia calendar.