The Luvia Lookbook
Behind every look.
People. Ideas. Luvia.
A look behind the scenes at Luvia Cosmetics: at our beauty shoots, the people on set, and the collections that tell our story.
Come along to the set
Personally involved · Daniel Shahparian
A brand is born
not alone in front of the camera.
A team stands behind every finished campaign image. This photo captures one such moment: looking at the monitor together, discussing images, and planning the next step.
Daniel Shahparian, CEO of Luvia Cosmetics, helps plan every shoot and is personally on site. In doing so, he guides the brand’s visual world from the preparation stage right through to the action on set.
Luvia develops vegan makeup brushes, beauty tools, and makeup. In our lookbook, we show how these products are transformed into looks and stories within campaigns—and which collections have accompanied us along the way.
Get to know the Luvia brandThe first images
Where our visual world began.
The first shoot brought Bamboo’s Root and Prime Vegan in front of the camera. With these brush collections, initial ideas turned into the images that made Luvia visible.
The shots featuring Pauline Afaja and the imagery for Bamboo’s Leaf belong to this early chapter. They illustrate what a lookbook captures for us: products, faces, and the spirit of the times.
Bamboo’s Root
Pauline Afaja and one of the early Luvia brush sets.
Discover the brush set
Prime Vegan
A brush collection from the early days of our visual story.
Discover the brush set
Bamboo’s Leaf
Another chapter in the story of our early brush collections.
Discover the brush setBeauty tools in colour
Small sponges.
Big visual ideas.
Glamour, 24/7 Sunrise, and Blue Lagoon: their very names evoke different moods. During the shoot, our makeup sponges became colourful accents—sometimes soft and understated, other times taking center stage.
These motifs preserve the designs of past editions and invite you to play with colours and textures.
Glamour Beauty Sponge
A beauty sponge takes center stage in the campaign.
24/7 Sunrise
A colourful edition from our lookbook.
Blue Lagoon
A look back at the blue blender edition.
Playing with textures
Beauty can
be fun, too.
A familiar tool can take on a whole new look in a new image. Our photoshoots give makeup sponges room for such perspectives—and showcase Luvia’s playful side.
View current makeup spongesEyeshadow & campaigns
One palette.
An entire mood.
Sunset Nova combined orange, apricot, and warm gold tones. The palette became the starting point for a visual world reminiscent of the light of a summer evening.
From the colour in the pan to the finished eye makeup: these shots show how a collection finds its own expression in front of the camera.
Hidden Forest
Another colour world from the Luvia palette archive.
Discover palette
Mystic Lagoon
A chapter of its own in our eyeshadow collections.
Discover palette
Karmaflage
Color and expression in the campaign image.
Discover paletteComplexion & Dimension
Playing with
light and shadow.
Highlighter and contour add depth to a makeup look. Prime Glow Vol. 1 and Prime Contour Vol. 1 represent this side of the Luvia colour world in our lookbook.
The images capture two distinct functions: creating highlights and defining facial features.
Prime Glow Vol. 1
Highlighter palette from the Luvia collection.
Discover highlighters
Prime Contour Vol. 1
Contour palette from the Luvia collection.
Discover contour palettesOn the go with Luvia
New places.
Your favorite tools.
Our travel brush sets tell a story of beauty that travels with you. Compact shapes, perfectly coordinated brushes, and varied designs make these editions a unique chapter in our lookbook.
The campaign image shows a previous edition. You can find the current sets in our selection for travel.
Discover travel brush sets
Luvia Care
Even the quiet
moments matter.
Konjac sponges and mask brushes expand the Luvia visual world to include skincare routines. These images focus on small rituals and taking time for yourself.
A look back at Luvia Care – and at products that nurture beauty before the makeup even goes on.
Red Clay Konjac Sponge
A feature from the Luvia Care visual story.
Duo Mask Brush
Skincare tool featured in the campaign imagery.
Konjac Sponge
Another glimpse into Luvia Care.
Lips & Personality
One shade.
A different expression.
Daily Coffee, Spiced Toffee, and Pure Berry demonstrate the diverse effects lip colours can create. Each image pairs a lipstick, lip liner, or liquid lipstick with a unique mood.
It is precisely this variety that we want to inspire with our images: the joy of trying out new shades and finding your own look.
Daily Coffee
Lip colour from the Luvia beauty shoot.
Discover Daily Coffee
Spiced Toffee
Lip liner from our campaign world.
Discover Spiced Toffee
Pure Berry
Liquid lipstick with a unique expression.
Discover Pure BerryGo to the Lookbook
The images remain.
The story continues.
What does the Luvia Lookbook show?
The lookbook showcases original beauty shoots and campaigns from Luvia Cosmetics: makeup brushes and brush sets, beauty sponges, eyeshadow, highlighter, and contour palettes, as well as lip products and beauty tools. It combines behind-the-scenes glimpses with an archive of our collections.
What role does Daniel Shahparian play in the shoots?
Daniel Shahparian is the CEO of Luvia Cosmetics. He helps plan every shoot and oversees them personally on set. In the introductory photo, he is shown from behind, wearing a white shirt featuring the Luvia logo.
Are all the products shown still available?
The lookbook includes past collections and limited editions. The photos document our brand history and do not indicate current product availability. You can find our current product range via the links to the respective categories.
From our images to your look
Discover your piece of Luvia.
Perhaps your next favorite look starts with a brush set. Or maybe with a colour you’ve never worn before. Discover the latest collections and make them your own.
